The #1 mistake many Sellers make is failing to interview realtors before listing their home & failing to ask a most important question: What will you do to market my home? If they can't WOW you with the answer to that question, don't hire them.
Many realtors do little more than the 3-P's: "Put it on the MLS, Put a sign in the yard, and Pray it sells." (which would be funny if it weren't often true).
Marketing is not a one-size-fits-all. The cabin in the woods with a year-round creek out back is very different from the lakefront home with a white sand beach for a backyard. My skill lies in crafting the storyof how your home lives, and creating a marketing strategy to reach the buyers who will appreciate the unique features of your property.
Open houses don't sell your home; they help the realtor garner new leads & allow curious neighbors to study your decor. Yard signs, similarly, are better advertising for the realtor than for your home; that's why realtors hang a rider that says "Sale Pending" as you approach closing. Ever wonder: What does a "pending" sign do to help you reel in more buyers? Nothing. Serious Buyers don't waste time on homes that are about to close.
Lifestyle Marketing 101: Click to view
Serious buyers are looking online, often way before they ever put pen to paper. That's why the online presence of your home is more important than ever. High-end professional photography, and crafting the "story" of your home are essential. Marketing plans will be tailored for each property, but whoever you choose to represent you should be able to articulate in detail their marketing plan for your home, and how they plan to execute it. Their pitch should WOW you, because if you aren't "WOWed" buyers won't be either.
Earlier in my career, I worked for major metro newspapers & online media. I know our feeder markets as well as I know Tahoe, and my online marketing toolkit is unparalleled. I hold a broker's license in both California & Nevada, and work the entire Lake Tahoe & Truckee region. Despite the size of our market, a few dozen realtors tend to do the majority of the business. In that circle, I have a reputation for honesty & fair dealing.
I’m a graduate of Georgetown University, the Harvard Law School Program on Negotiation, and a Certified Luxury Home Marketing Specialist. My memberships include The Million Dollar Guild, the Tahoe Sierra, Northern Nevada & Incline Village Board of Realtors, as well as the Institute for Luxury Home Marketing.
I'm ranked in the Top 1.5% of realtors in the United States, with a sales volume of more than $42 Million in 2022. I am very grateful for the clients who have entrusted me with some of their largest investments over the years. When I earn your business, please know that I will be actively involved for every stage of the process. I look forward to meeting with you!