Don't make this mistake ...
The #1 mistake many Sellers make is failing to interview realtors before listing their home & failing to ask a most important question: What specifically will you do to market my home to make it stand a head above the competition?
Tahoe, after all, is about Lifestyle, and the best marketing will not only have a broad reach, but will showcase how your home lives & the natural setting or amenities that make it more attractive than the same home across town. (Click on the video below for an example of my luxury marketing for a lakefront home that sold this year over-asking.)
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Marketing plans are crafted specifically for each property. And they're definitely more involved than the 3-P's: "Put it on the MLS, Put a sign in the yard, and Pray it sells." (which would be funny if it weren't often true).
So what does sell a home?
Open houses don't sell your home; they help the realtor garner new leads & allow curious neighbors to study your decor. Yard signs, similarly, are better advertising for the realtor than for your home; that's why realtors hang a rider that says "Sale Pending" as you approach closing. Ever wonder: What does a "pending" sign do to help you reel in more buyers? Nothing. Serious Buyers don't waste time on homes that are about to close.
Serious buyers are looking online, often way before they ever put pen to paper. That's why the online presence of your home is more important than ever. High-end professional photography, and crafting the "story" of your home are essential. Marketing plans will be tailed for each property, but whoever you choose to represent you should be able to explain in detail their marketing plan for your home, and how they plan to execute it.
Earlier in my career, I worked for major metro newspapers & online media. I know our feeder markets as well as I know Tahoe, and my online marketing toolkit is unparalleled. I hold a broker's license in both California & Nevada, and work the entire Lake Tahoe & Truckee region. Despite the size of our market, a few dozen realtors tend to do the majority of the business. In that circle, I have a reputation for honesty & fair dealing.
I’m a graduate of Georgetown University, the Harvard Law School Program on Negotiation, and a Certified Luxury Home Marketing Specialist. My memberships include The Million Dollar Guild, the Tahoe Sierra, Northern Nevada & Incline Village Board of Realtors, as well as the Institute for Luxury Home Marketing.
RealTrends ranked me in the Top 1.5% of realtors in the United States in 2022 based on sales volume of more than $40 Million. I am very grateful for the clients who have entrusted me with some of their largest investments over the years. When I earn your business, please know that I will be actively involved for every stage of the process. I look forward to meeting with you!
Jackie's Recent Sales:
Zephyr Cove Lakefront: Sold $10,100,000 Million
Uppaway Estates Lakeview Home: Sold $4,520,000
Glenbrook Lakeview Town Home: Sold $3,295,000 (Click to view Lifestyle Marketing Video)
Lahontan Mountain Modern: Sold $4,250,000 (Click to view Lifestyle Marketing Video)
Clear Creek Tahoe Contemporary: Sold $3,700,000
Lahontan Custom Home: Sold $3,500,000
Brand New Incline Village Home: Sold $2,750,000
Gray's Crossing Golf Course Home: Sold $2,700,000
Tahoe Donner View Home: Sold $1,995,000
Incline Village Lakeview Home: Sold $1,645,000
Rocky Ridge Lakeview Condo: Sold $1,625,000
Tahoe Donner Craftsman Home: Sold $1,525,000
Truckee Home on Acreage: Sold $1,307,000
Tahoe Donner Chalet: Sold $1,150,000